Toast is a cloud-based POS company focused exclusively on restaurants. Founded in 2012, this startup has grown rapidly through significant VC funding
and aggressive marketing. Toast offers proprietary hardware and software and includes payment processing as part of their POS package. Toast’s system
operates on Android. The backend can be managed on any device (mobile, desktop, etc.) in real-time. Hardware offering includes a receipt printer, cash
drawer, kitchen display screen, and EMV®/magstripe card reader. Recently, Toast launched a campaign on their website showcasing direct comparisons to
other POS companies, including Clover. These comparisons, which include testimonials from former Clover users who have switched to Toast, are not
completely accurate and short-sell many of Clover’s capabilities and benefits. Toast is more costly than Clover, with systems designed to serve more
complex restaurants. Thus they are over built for a large segment of the market providing an opportunity for Clover, which is simple and intuitive enough
for the first time restaurant and can also scale as the restaurant grows.